What does Google recommend when you want to compare insurance offerings? : A method and empirical study considering Google's top search results

Name: What does Google recommend when you want to compare insurance offerings? : A method and empirical study considering Google's top search results
Creator: Lewandowski, Dirk
License: https://creativecommons.org/licenses/by/4.0/

Lewandowski, Dirk; Sünkler, Sebastian

doi:10.5281/zenodo.2572691

Please use this identifier to cite or link to this item: https://doi.org/10.48441/4427.264

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Publisher DOI:	10.5281/zenodo.2572691
Title:	What does Google recommend when you want to compare insurance offerings? : A method and empirical study considering Google's top search results
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Authors:	Lewandowski, Dirk Sünkler, Sebastian
Keywords:	Search engines; Google; Search engine results pages; Web scraping; Data analysis; Results ranking
Issue Date:	19-Feb-2019
Abstract:	This dataset is part of a publication and shows Google's search results for German search queries on insurance comparison offerings. Relevant search queries were extracted from a commercial search engine log file consisting of more than 640,000 different search queries. From the log, we extracted a variety of query formulations for the same topic, i.e., queries containing the same word or p... This dataset is part of a publication and shows Google's search results for German search queries on insurance comparison offerings. Relevant search queries were extracted from a commercial search engine log file consisting of more than 640,000 different search queries. From the log, we extracted a variety of query formulations for the same topic, i.e., queries containing the same word or phrase. The selection was based on pre-defined keywords in the context of insurance comparisons. The queries from the log file were automatically selected by combining the terms "insurance" and "comparison" (including left as well as right truncation). Examples of such inquiries are "car insurance comparison", "occupational disability insurance comparison", "liability insurance in comparison". This procedure identified a total of 121 different search queries. Scraping of the results took place between 08.05. - 09.05.2018.The adress data were extracted by using a text classification algorithm and a crawler to find the contact data on a website. It is a tab-separated file with the following attributes: ID: Unique row identifier ID Query: Unique search query identifier Query: German search query Position: Result position to the search query URL: URL of the search result Host: Host of the search result Company: Name of the company on the website Street: Street in the address on the website Zipcode: Street in the address on the website Location: Location in the address on the website District: District in the address on the website State: State in the address on the website Country: Country in the address on the website
URI:	http://hdl.handle.net/20.500.12738/12248
DOI:	10.48441/4427.264
Institute:	Department Information Fakultät Design, Medien und Information Forschungsgruppe Search Studies
Type:	Dataset
Appears in Collections:	Research Data (with datasets)