DC Field | Value | Language |
---|---|---|
dc.date.accessioned | 2021-02-02T14:37:33Z | - |
dc.date.available | 2021-02-02T14:37:33Z | - |
dc.date.issued | 2019 | - |
dc.identifier.isbn | 3-658-25448-3 | en_US |
dc.identifier.isbn | 978-3-658-25448-3 | en_US |
dc.identifier.uri | http://hdl.handle.net/20.500.12738/10047 | - |
dc.language.iso | de | en_US |
dc.publisher | Springer Fachmedien Wiesbaden GmbH | en_US |
dc.subject | Biometrie | en_US |
dc.subject | Big Data | en_US |
dc.subject | Kundenzufriedenheitsforschung | en_US |
dc.subject | Marktforschung | en_US |
dc.subject | Qualitative Marktforschung | en_US |
dc.subject | Quantitative Marktforschung | en_US |
dc.subject.ddc | 650: Management | en_US |
dc.title | Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data | de |
dc.type | book | en_US |
local.contributorPerson.editor | Keller, Bernhard | - |
local.contributorPerson.editor | Klein, Hans-Werner | - |
local.contributorPerson.editor | Tuschl, Stefan | - |
tuhh.oai.show | true | en_US |
tuhh.publication.institute | Department Wirtschaft | en_US |
tuhh.publication.institute | Fakultät Wirtschaft und Soziales | en_US |
tuhh.publisher.doi | 10.1007/978-3-658-25449-0 | - |
tuhh.type.opus | Buch (Monographie) | - |
dc.rights.cc | http://rightsstatements.org/vocab/InC/1.0/ | en_US |
dc.type.casrai | Book | - |
dc.type.dini | book | - |
dc.type.driver | book | - |
dc.type.status | info:eu-repo/semantics/publishedVersion | en_US |
dcterms.DCMIType | Text | - |
tuhh.version.edition | 2., überarbeitete und aktualisierte Auflage | en_US |
item.fulltext | No Fulltext | - |
item.grantfulltext | none | - |
item.cerifentitytype | Publications | - |
item.languageiso639-1 | de | - |
item.openairecristype | http://purl.org/coar/resource_type/c_2f33 | - |
item.openairetype | book | - |
Appears in Collections: | Publications without full text |
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