Publisher DOI: 10.1515/9783110539011-022
Title: Personalisierung und Kontextualisierung
Language: German
Authors: Lewandowski, Dirk  
Editor: Schade, Frauke 
Georgy, Ursula 
Keywords: Marketing
Issue Date: 2019
Publisher: De Gruyter Saur
Book title: Praxishandbuch Informationsmarketing : konvergente Strategien, Methoden und Konzepte
Startpage: 334
Endpage: 342
URI: http://hdl.handle.net/20.500.12738/10457
ISBN: 9783110539011
978-3-11-053696-6
Institute: Department Information 
Fakultät Design, Medien und Information 
Type: Chapter (Book)
Appears in Collections:Publications without full text

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