| Publisher DOI: | 10.1515/9783110539011-022 | Title: | Personalisierung und Kontextualisierung | Language: | German | Authors: | Lewandowski, Dirk  |
Editor: | Schade, Frauke Georgy, Ursula |
Keywords: | Marketing | Issue Date: | 2019 | Publisher: | De Gruyter Saur | Book title: | Praxishandbuch Informationsmarketing : konvergente Strategien, Methoden und Konzepte | Startpage: | 334 | Endpage: | 342 | URI: | http://hdl.handle.net/20.500.12738/10457 | ISBN: | 9783110539011 978-3-11-053696-6 |
Institute: | Department Information Fakultät Design, Medien und Information |
Type: | Chapter (Book) |
| Appears in Collections: | Publications without full text |
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