DC FieldValueLanguage
dc.contributor.authorGeorgy, Ursula-
dc.contributor.authorSchade, Frauke-
dc.date.accessioned2021-03-15T16:37:54Z-
dc.date.available2021-03-15T16:37:54Z-
dc.date.issued2019-
dc.identifier.isbn9783110539011en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12738/10603-
dc.language.isodeen_US
dc.publisherDe Gruyter Sauren_US
dc.subject.ddc020: Bibliotheks- und Informationswissenschaften_US
dc.titleEinführung in die Marketinganalyse und aktuelle Entwicklungende
dc.typeinBooken_US
local.contributorPerson.editorSchade, Frauke-
local.contributorPerson.editorGeorgy, Ursula-
tuhh.container.endpage22en_US
tuhh.container.startpage15en_US
tuhh.oai.showtrueen_US
tuhh.publication.instituteDepartment Informationen_US
tuhh.publication.instituteFakultät Design, Medien und Informationen_US
tuhh.publisher.doi10.1515/9783110539011-002-
tuhh.type.opusInBuch (Kapitel / Teil einer Monographie)-
dc.type.casraiBook Chapter-
dc.type.dinibookPart-
dc.type.driverbookPart-
dc.type.statusinfo:eu-repo/semantics/publishedVersionen_US
dcterms.DCMITypeText-
tuhh.book.titlePraxishandbuch Informationsmarketing : konvergente Strategien, Methoden und Konzepteen_US
item.creatorGNDGeorgy, Ursula-
item.creatorGNDSchade, Frauke-
item.fulltextNo Fulltext-
item.creatorOrcidGeorgy, Ursula-
item.creatorOrcidSchade, Frauke-
item.grantfulltextnone-
item.cerifentitytypePublications-
item.languageiso639-1de-
item.openairecristypehttp://purl.org/coar/resource_type/c_3248-
item.openairetypeinBook-
crisitem.author.deptDepartment Information und Medienkommunikation-
crisitem.author.parentorgFakultät Design, Medien und Information-
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