| Publisher DOI: | 10.18420/muc2018-up-0178 | Title: | Unternehmensweite Einführung von Personas : ein Erfahrungsbericht | Language: | German | Authors: | Uhlenbrok, Jan Zitzke, Tobias Schön, Eva-Maria  Thomaschewski, Jörg |
Editor: | Hess, Steffen Fischer, Holger |
Keywords: | Personas; Sinus-Milieus; Abteilungsübergreifend; Produktentwicklung; Marktfoschung | Issue Date: | 18-Aug-2018 | Publisher: | Gesellschaft für Informatik e.V. | Part of Series: | Mensch und Computer 2018 - Usability Professionals | Startpage: | 361 | Endpage: | 366 | Conference: | Fachkonferenz Mensch und Computer 2018 | URI: | http://hdl.handle.net/20.500.12738/11193 | Review status: | This version was reviewed (alternative review procedure) | Institute: | CGI Deutschland B.V. & Co. KG | Type: | Chapter/Article (Proceedings) |
| Appears in Collections: | Publications without full text |
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