| DC Element | Wert | Sprache |
|---|---|---|
| dc.contributor.author | Meyerding, Stephan G. H. | - |
| dc.contributor.author | Mehlhose, Clara M. | - |
| dc.date.accessioned | 2022-01-20T10:33:35Z | - |
| dc.date.available | 2022-01-20T10:33:35Z | - |
| dc.date.issued | 2020-02 | - |
| dc.identifier.issn | 0148-2963 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12738/12186 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | Elsevier | en_US |
| dc.relation.ispartof | Journal of business research | en_US |
| dc.subject | Attention | en_US |
| dc.subject | Brain activity | en_US |
| dc.subject | Consumer neuroscience | en_US |
| dc.subject | fNIRS | en_US |
| dc.subject | Neuroimaging | en_US |
| dc.subject | Neuromarketing | en_US |
| dc.subject.ddc | 330: Wirtschaft | en_US |
| dc.title | Can neuromarketing add value to the traditional marketing research? : An exemplary experiment with functional near-infrared spectroscopy (fNIRS) | en_US |
| dc.type | Article | en_US |
| tuhh.container.endpage | 185 | en_US |
| tuhh.container.startpage | 172 | en_US |
| tuhh.container.volume | 107 | en_US |
| tuhh.oai.show | true | en_US |
| tuhh.publication.institute | Department Ökotrophologie | en_US |
| tuhh.publication.institute | Fakultät Life Sciences | en_US |
| tuhh.publisher.doi | 10.1016/j.jbusres.2018.10.052 | - |
| tuhh.type.opus | (wissenschaftlicher) Artikel | - |
| dc.type.casrai | Journal Article | - |
| dc.type.dini | article | - |
| dc.type.driver | article | - |
| dc.type.status | info:eu-repo/semantics/publishedVersion | en_US |
| dcterms.DCMIType | Text | - |
| item.creatorGND | Meyerding, Stephan G. H. | - |
| item.creatorGND | Mehlhose, Clara M. | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | Article | - |
| item.creatorOrcid | Meyerding, Stephan G. H. | - |
| item.creatorOrcid | Mehlhose, Clara M. | - |
| item.grantfulltext | none | - |
| item.languageiso639-1 | en_US | - |
| item.fulltext | No Fulltext | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
| crisitem.author.dept | Department Ökotrophologie (ehemalig, aufgelöst 10.2025) | - |
| crisitem.author.parentorg | Fakultät Life Sciences (ehemalig, aufgelöst 10.2025) | - |
| Enthalten in den Sammlungen: | Publications without full text | |
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