Can neuromarketing add value to the traditional marketing research? : An exemplary experiment with functional near-infrared spectroscopy (fNIRS)

Meyerding, Stephan G. H.; Mehlhose, Clara M.

doi:10.1016/j.jbusres.2018.10.052

DC Element	Wert	Sprache
dc.contributor.author	Meyerding, Stephan G. H.	-
dc.contributor.author	Mehlhose, Clara M.	-
dc.date.accessioned	2022-01-20T10:33:35Z	-
dc.date.available	2022-01-20T10:33:35Z	-
dc.date.issued	2020-02	-
dc.identifier.issn	0148-2963	en_US
dc.identifier.uri	http://hdl.handle.net/20.500.12738/12186	-
dc.language.iso	en_US	en_US
dc.publisher	Elsevier	en_US
dc.relation.ispartof	Journal of business research	en_US
dc.subject	Attention	en_US
dc.subject	Brain activity	en_US
dc.subject	Consumer neuroscience	en_US
dc.subject	fNIRS	en_US
dc.subject	Neuroimaging	en_US
dc.subject	Neuromarketing	en_US
dc.subject.ddc	330: Wirtschaft	en_US
dc.title	Can neuromarketing add value to the traditional marketing research? : An exemplary experiment with functional near-infrared spectroscopy (fNIRS)	en_US
dc.type	Article	en_US
tuhh.container.endpage	185	en_US
tuhh.container.startpage	172	en_US
tuhh.container.volume	107	en_US
tuhh.oai.show	true	en_US
tuhh.publication.institute	Department Ökotrophologie	en_US
tuhh.publication.institute	Fakultät Life Sciences	en_US
tuhh.publisher.doi	10.1016/j.jbusres.2018.10.052	-
tuhh.type.opus	(wissenschaftlicher) Artikel	-
dc.type.casrai	Journal Article	-
dc.type.dini	article	-
dc.type.driver	article	-
dc.type.status	info:eu-repo/semantics/publishedVersion	en_US
dcterms.DCMIType	Text	-
item.languageiso639-1	en_US	-
item.fulltext	No Fulltext	-
item.creatorGND	Meyerding, Stephan G. H.	-
item.creatorGND	Mehlhose, Clara M.	-
item.openairetype	Article	-
item.grantfulltext	none	-
item.creatorOrcid	Meyerding, Stephan G. H.	-
item.creatorOrcid	Mehlhose, Clara M.	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_6501	-
crisitem.author.dept	Department Ökotrophologie	-
crisitem.author.parentorg	Fakultät Life Sciences	-
Enthalten in den Sammlungen:	Publications without full text