Can neuromarketing add value to the traditional marketing research? : An exemplary experiment with functional near-infrared spectroscopy (fNIRS)

Meyerding, Stephan G. H.; Mehlhose, Clara M.

doi:10.1016/j.jbusres.2018.10.052

Publisher DOI:	10.1016/j.jbusres.2018.10.052
Title:	Can neuromarketing add value to the traditional marketing research? : An exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Language:
Authors:	Meyerding, Stephan G. H. Mehlhose, Clara M.
Keywords:	Attention; Brain activity; Consumer neuroscience; fNIRS; Neuroimaging; Neuromarketing
Issue Date:	Feb-2020
Publisher:	Elsevier
Journal or Series Name:	Journal of business research
Volume:	107
Startpage:	172
Endpage:	185
URI:	http://hdl.handle.net/20.500.12738/12186
ISSN:	0148-2963
Institute:	Department Ökotrophologie Fakultät Life Sciences
Type:	Article
Appears in Collections:	Publications without full text