Does Search Engine Optimization come along with high-quality content? : a comparison between optimized and non-optimized health-related web pages

Schultheiß, Sebastian; Häußler, Helena Rosalia; Lewandowski, Dirk

doi:10.1145/3498366.3505811

Publisher DOI:	10.1145/3498366.3505811
Title:	Does Search Engine Optimization come along with high-quality content? : a comparison between optimized and non-optimized health-related web pages
Language:
Authors:	Schultheiß, Sebastian Häußler, Helena Rosalia Lewandowski, Dirk
Editor:	Elsweiler, David
Keywords:	search engines; search engine optimization (SEO); health information; online health information-seeking behaviour
Issue Date:	Mar-2022
Publisher:	Association for Computing Machinery
Part of Series:	CHIIR’22 : Proceedings of the 2022 Conference on Human Information Interaction and Retrieval
Startpage:	123
Endpage:	134
Is supplemented by:	10.17605/OSF.IO/UK4EQ
Project:	Der Effekt der Suchmaschinenoptimierung auf die Suchergebnisse von Suchmaschinen: Modellentwicklung, empirische Überprüfung und Triangulation mit NutzerInnen und ExperInneneinschätzungen
Conference:	ACM SIGIR Conference on Human Information Interaction and Retrieval 2022
URI:	http://hdl.handle.net/20.500.12738/12688
ISBN:	9781450391863
Institute:	Fakultät Design, Medien und Information Department Information Forschungsgruppe Search Studies
Type:	Chapter/Article (Proceedings)
Funded by:	Deutsche Forschungsgemeinschaft
Appears in Collections:	Publications without full text