Data-driven Marketing : Insights aus Wissenschaft und Praxis

doi:10.1007/978-3-658-29995-8

DC Field	Value	Language
dc.date.accessioned	2024-02-22T13:57:19Z	-
dc.date.available	2024-02-22T13:57:19Z	-
dc.date.issued	2020	-
dc.identifier.isbn	978-3-658-29995-8	en_US
dc.identifier.isbn	978-3-658-29994-1	en_US
dc.identifier.uri	http://hdl.handle.net/20.500.12738/14895	-
dc.language.iso	de	en_US
dc.publisher	Springer	en_US
dc.subject	Marketing	en_US
dc.subject	Datenmanagement	en_US
dc.subject	Informationsmanagement	en_US
dc.subject.ddc	650: Management	en_US
dc.title	Data-driven Marketing : Insights aus Wissenschaft und Praxis	de
dc.type	book	en_US
dc.description.version	AlternativeReviewed	en_US
local.contributorPerson.editor	Boßow-Thies, Silvia	-
local.contributorPerson.editor	Hofmann-Stölting, Christina	-
local.contributorPerson.editor	Jochims, Heike	-
tuhh.oai.show	true	en_US
tuhh.publication.institute	Department Wirtschaft	en_US
tuhh.publication.institute	Fakultät Wirtschaft und Soziales	en_US
tuhh.publisher.doi	10.1007/978-3-658-29995-8	-
tuhh.type.opus	Buch (Monographie)	-
dc.type.casrai	Book	-
dc.type.dini	book	-
dc.type.driver	book	-
dc.type.status	info:eu-repo/semantics/publishedVersion	en_US
dcterms.DCMIType	Text	-
item.languageiso639-1	de	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_2f33	-
item.fulltext	No Fulltext	-
item.grantfulltext	none	-
item.openairetype	book	-
Appears in Collections:	Publications without full text