| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Boßow-Thies, Silvia | - |
| dc.contributor.author | Hofmann-Stölting, Christina | - |
| dc.contributor.author | Jochims, Heike | - |
| dc.date.accessioned | 2024-02-22T14:02:11Z | - |
| dc.date.available | 2024-02-22T14:02:11Z | - |
| dc.date.issued | 2020-08-22 | - |
| dc.identifier.isbn | 978-3-658-29994-1 | en_US |
| dc.identifier.isbn | 978-3-658-29995-8 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12738/14896 | - |
| dc.language.iso | de | en_US |
| dc.publisher | Springer | en_US |
| dc.subject.ddc | 650: Management | en_US |
| dc.title | Das Öl des 21. Jahrhunderts : strategischer Einsatz von Daten im Marketing | de |
| dc.type | inBook | en_US |
| dc.description.version | AlternativeReviewed | en_US |
| local.contributorPerson.editor | Boßow-Thies, Silvia | - |
| local.contributorPerson.editor | Hofmann-Stölting, Christina | - |
| local.contributorPerson.editor | Jochims, Heike | - |
| tuhh.container.endpage | 26 | en_US |
| tuhh.container.startpage | 3 | en_US |
| tuhh.oai.show | true | en_US |
| tuhh.publication.institute | Department Wirtschaft | en_US |
| tuhh.publication.institute | Fakultät Wirtschaft und Soziales | en_US |
| tuhh.publisher.doi | 10.1007/978-3-658-29995-8_1 | - |
| tuhh.type.opus | InBuch (Kapitel / Teil einer Monographie) | - |
| dc.type.casrai | Book Chapter | - |
| dc.type.dini | bookPart | - |
| dc.type.driver | bookPart | - |
| dc.type.status | info:eu-repo/semantics/publishedVersion | en_US |
| dcterms.DCMIType | Text | - |
| tuhh.book.title | Data-driven Marketing : Insights aus Wissenschaft und Praxis | en_US |
| item.openairecristype | http://purl.org/coar/resource_type/c_3248 | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | inBook | - |
| item.creatorGND | Boßow-Thies, Silvia | - |
| item.creatorGND | Hofmann-Stölting, Christina | - |
| item.creatorGND | Jochims, Heike | - |
| item.languageiso639-1 | de | - |
| item.creatorOrcid | Boßow-Thies, Silvia | - |
| item.creatorOrcid | Hofmann-Stölting, Christina | - |
| item.creatorOrcid | Jochims, Heike | - |
| item.cerifentitytype | Publications | - |
| crisitem.author.dept | Department Wirtschaft | - |
| crisitem.author.dept | Department Wirtschaft | - |
| crisitem.author.parentorg | Fakultät Wirtschaft und Soziales | - |
| crisitem.author.parentorg | Fakultät Wirtschaft und Soziales | - |
| Appears in Collections: | Publications without full text | |
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