| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Vaudt, Susanne | - |
| dc.date.accessioned | 2024-03-01T08:49:49Z | - |
| dc.date.available | 2024-03-01T08:49:49Z | - |
| dc.date.issued | 2023-03-15 | - |
| dc.identifier.isbn | 978-3-658-39843-9 | en_US |
| dc.identifier.isbn | 978-3-658-39842-2 | en_US |
| dc.identifier.issn | 2569-2135 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.12738/14963 | - |
| dc.language.iso | de | en_US |
| dc.publisher | Springer | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Fundraising | en_US |
| dc.subject | Image | en_US |
| dc.subject | Vertrauensgüter | en_US |
| dc.subject | Marktforschung | en_US |
| dc.subject | Marketing-Mix | en_US |
| dc.subject | Öffentlichkeitsarbeit | en_US |
| dc.subject | Werbung | en_US |
| dc.subject | Kund*innenbindung | en_US |
| dc.subject | Stakeholder | en_US |
| dc.subject.ddc | 330: Wirtschaft | en_US |
| dc.title | Marketing : Herausforderungen in der Seniorenwirtschaft | de |
| dc.type | inBook | en_US |
| dc.description.version | AlternativeReviewed | en_US |
| local.contributorPerson.editor | Grunwald, Klaus | - |
| local.contributorPerson.editor | Reinhardt, Elke Maria | - |
| tuhh.container.endpage | 449 | en_US |
| tuhh.container.startpage | 431 | en_US |
| tuhh.oai.show | true | en_US |
| tuhh.publication.institute | Department Soziale Arbeit | en_US |
| tuhh.publication.institute | Fakultät Wirtschaft und Soziales | en_US |
| tuhh.publisher.doi | 10.1007/978-3-658-39843-9_17 | - |
| tuhh.relation.ispartofseries | Perspektiven Sozialwirtschaft und Sozialmanagement | en_US |
| tuhh.type.opus | InBuch (Kapitel / Teil einer Monographie) | - |
| dc.type.casrai | Book Chapter | - |
| dc.type.dini | bookPart | - |
| dc.type.driver | bookPart | - |
| dc.type.status | info:eu-repo/semantics/publishedVersion | en_US |
| dcterms.DCMIType | Text | - |
| tuhh.book.title | Seniorenwirtschaft : Management und Perspektiven | en_US |
| tuhh.version.edition | 1st ed. 2023 | en_US |
| item.openairecristype | http://purl.org/coar/resource_type/c_3248 | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | inBook | - |
| item.tuhhseriesid | Perspektiven Sozialwirtschaft und Sozialmanagement | - |
| item.creatorGND | Vaudt, Susanne | - |
| item.languageiso639-1 | de | - |
| item.creatorOrcid | Vaudt, Susanne | - |
| item.cerifentitytype | Publications | - |
| item.seriesref | Perspektiven Sozialwirtschaft und Sozialmanagement | - |
| crisitem.author.dept | Department Soziale Arbeit | - |
| crisitem.author.orcid | 0000-0001-8058-8972 | - |
| crisitem.author.parentorg | Fakultät Wirtschaft und Soziales | - |
| Appears in Collections: | Publications without full text | |
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