Ideal Body Image and Socio-Economic Status : Exploring perceptions of Kenyan women in a qualitative study

Abstract

Non-communicable diseases are an increasing threat in sub-Saharan Africa (SSA), and overweight and obesity are affecting people across all socio-economic groups. Some studies suggest that a big body size may be perceived desirable among women in SSA and that this might be an indicator for high prevalence of obesity and overweight. This study explores the role of socio-economic factors in perception of the ideal body among Kenyan women and whether perceptions and beliefs about the ideal body should be considered relevant when targeting prevention of obesity and overweight. In-depth interviews were conducted with 8 Kenyan women with varying educational backgrounds, aged between 21 and 48, using a qualitative study design. The interviews were conducted in December 2022 and January 2023 in Nairobi, audio-recorded, transcribed and analysed through qualitative content analysis and a coding system using deductive and inductive codes.