Search engine advertising

Lewandowski, Dirk

Publisher URL:	https://diskursmonitor.de/glossar/search-engine-advertising/
Title:	Search engine advertising
Language:	German
Authors:	Lewandowski, Dirk
Keywords:	Suchmaschinenwerbung; search engine advertising (SEA); sponsored search; kontextbasierte Werbung; Textanzeigen; Suchwortvermarktung; bezahlte Suchergebnisse; paid search marketing
Issue Date:	4-Aug-2022
Publisher:	Forschungsgruppe Diskursmonitor und Diskursintervention (Universität Siegen)
Journal or Series Name:	Diskursmonitor
URI:	http://hdl.handle.net/20.500.12738/15256
ISSN:	2700-2853
Edition / version:	1.3
Review status:	This version was reviewed (alternative review procedure)
Institute:	Department Information Fakultät Design, Medien und Information
Type:	Magazine Article
Enthalten in den Sammlungen:	Publications without full text