Optimising content-based online market-ing strategies through generative AI : insights, algorithms, and future perspectives

Deriabina, Oksana; Hofmann-Stölting, Christina; Tuschl, Stefan

doi:10.15459/95451.68

DC Element	Wert	Sprache
dc.contributor.author	Deriabina, Oksana	-
dc.contributor.author	Hofmann-Stölting, Christina	-
dc.contributor.author	Tuschl, Stefan	-
dc.date.accessioned	2024-07-15T10:54:51Z	-
dc.date.available	2024-07-15T10:54:51Z	-
dc.date.issued	2024	-
dc.identifier.issn	2509-3029	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.12738/16045	-
dc.language.iso	en	en_US
dc.publisher	Arbeitsgemeinschaft für Marketing (AfM)	en_US
dc.relation.ispartof	PraxisWissen : German journal of marketing	en_US
dc.subject	Artificial Intelligence	en_US
dc.subject	Big Data	en_US
dc.subject	Chatbot	en_US
dc.subject	ChatGPT	en_US
dc.subject	Content Marketing	en_US
dc.subject	Deep Learning	en_US
dc.subject	Generative AI	en_US
dc.subject	Large Language Models	en_US
dc.subject	Online Marketing	en_US
dc.subject.ddc	330: Wirtschaft	en_US
dc.title	Optimising content-based online market-ing strategies through generative AI : insights, algorithms, and future perspectives	en
dc.type	Article	en_US
dc.description.version	PeerReviewed	en_US
local.contributorPerson.editor	Arica, Mahmut	-
local.contributorPerson.editor	Wolf, Annett	-
tuhh.container.endpage	102	en_US
tuhh.container.issue	1	en_US
tuhh.container.startpage	85	en_US
tuhh.oai.show	true	en_US
tuhh.publication.institute	Department Wirtschaft	en_US
tuhh.publication.institute	Fakultät Wirtschaft und Soziales	en_US
tuhh.publisher.doi	10.15459/95451.68	-
tuhh.type.opus	(wissenschaftlicher) Artikel	-
dc.type.casrai	Journal Article	-
dc.type.dini	article	-
dc.type.driver	article	-
dc.type.status	info:eu-repo/semantics/publishedVersion	en_US
dcterms.DCMIType	Text	-
item.creatorGND	Deriabina, Oksana	-
item.creatorGND	Hofmann-Stölting, Christina	-
item.creatorGND	Tuschl, Stefan	-
item.languageiso639-1	en	-
item.cerifentitytype	Publications	-
item.openairecristype	http://purl.org/coar/resource_type/c_6501	-
item.creatorOrcid	Deriabina, Oksana	-
item.creatorOrcid	Hofmann-Stölting, Christina	-
item.creatorOrcid	Tuschl, Stefan	-
item.fulltext	No Fulltext	-
item.grantfulltext	none	-
item.openairetype	Article	-
crisitem.author.dept	Department Wirtschaft	-
crisitem.author.dept	Department Wirtschaft	-
crisitem.author.parentorg	Fakultät Wirtschaft und Soziales	-
crisitem.author.parentorg	Fakultät Wirtschaft und Soziales	-
Enthalten in den Sammlungen:	Publications without full text