| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Deriabina, Oksana | - |
| dc.contributor.author | Hofmann-Stölting, Christina | - |
| dc.contributor.author | Tuschl, Stefan | - |
| dc.date.accessioned | 2024-07-15T10:54:51Z | - |
| dc.date.available | 2024-07-15T10:54:51Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.issn | 2509-3029 | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12738/16045 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Arbeitsgemeinschaft für Marketing (AfM) | en_US |
| dc.relation.ispartof | PraxisWissen : German journal of marketing | en_US |
| dc.subject | Artificial Intelligence | en_US |
| dc.subject | Big Data | en_US |
| dc.subject | Chatbot | en_US |
| dc.subject | ChatGPT | en_US |
| dc.subject | Content Marketing | en_US |
| dc.subject | Deep Learning | en_US |
| dc.subject | Generative AI | en_US |
| dc.subject | Large Language Models | en_US |
| dc.subject | Online Marketing | en_US |
| dc.subject.ddc | 330: Wirtschaft | en_US |
| dc.title | Optimising content-based online market-ing strategies through generative AI : insights, algorithms, and future perspectives | en |
| dc.type | Article | en_US |
| dc.description.version | PeerReviewed | en_US |
| local.contributorPerson.editor | Arica, Mahmut | - |
| local.contributorPerson.editor | Wolf, Annett | - |
| tuhh.container.endpage | 102 | en_US |
| tuhh.container.issue | 1 | en_US |
| tuhh.container.startpage | 85 | en_US |
| tuhh.oai.show | true | en_US |
| tuhh.publication.institute | Department Wirtschaft | en_US |
| tuhh.publication.institute | Fakultät Wirtschaft und Soziales | en_US |
| tuhh.publisher.doi | 10.15459/95451.68 | - |
| tuhh.type.opus | (wissenschaftlicher) Artikel | - |
| dc.type.casrai | Journal Article | - |
| dc.type.dini | article | - |
| dc.type.driver | article | - |
| dc.type.status | info:eu-repo/semantics/publishedVersion | en_US |
| dcterms.DCMIType | Text | - |
| item.creatorGND | Deriabina, Oksana | - |
| item.creatorGND | Hofmann-Stölting, Christina | - |
| item.creatorGND | Tuschl, Stefan | - |
| item.languageiso639-1 | en | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_6501 | - |
| item.creatorOrcid | Deriabina, Oksana | - |
| item.creatorOrcid | Hofmann-Stölting, Christina | - |
| item.creatorOrcid | Tuschl, Stefan | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | Article | - |
| crisitem.author.dept | Department Wirtschaft | - |
| crisitem.author.dept | Department Wirtschaft | - |
| crisitem.author.parentorg | Fakultät Wirtschaft und Soziales | - |
| crisitem.author.parentorg | Fakultät Wirtschaft und Soziales | - |
| Appears in Collections: | Publications without full text | |
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