Acting instead of reacting : ensuring employee retention during successful introduction of i4.0

Abstract

The increasing implementation of digital technologies has various positive impacts on companies. However, many companies often rush into such an implementation of technological trends without sufficient preparation and pay insufficient attention to the human factors involved in digitization. This phenomenon can be exacerbated when these technologies become highly dependent, as during the COVID-19 pandemic. This study aims to better understand challenges and to propose solutions for a successful implementation of digitized technology. A literature review is combined with survey results and specific consulting strategies. Data from the first wave of the COVID-19 pandemic in Germany were collected by means of an online survey, with a representative sample of the German population. However, we did not reveal any correlation between home office and suffering, mental health, and physical health (indicators of digitization usage to cope with COVID-19 pandemic), but rather that younger workers are more prone to using digitized technology. Based on previous findings that older individuals tend to have negative attitudes toward digital transformation, appropriate countermeasures are needed to help them become more tech-savvy. Accordingly, a software tool is proposed. The tool can help the management team to manage digitization efficiently. Employee well-being can be increased as companies are made aware of necessary measures such as training for individuals and groups at an early stage.