| Publisher DOI: | 10.5771/9783988580085-301 | Title: | Self-Portrayal, attention, 'customer journey' and the 'moments of truth' | Language: | English | Authors: | Weißbach, Rüdiger  |
Editor: | Herr, Corinna Fuhrmann, Wolfgang Keller, Veronika |
Keywords: | Customer Journey; Moments of Truth; Marketing Process of Musicians | Issue Date: | 2025 | Publisher: | Rombach Wissenschaft | Book title: | Rollen und Funktionen von Musik in der digitalen Ära / Music’s roles and functions in the digital era | Part of Series: | Die Gesellschaft der Musik | Volume number: | 2 | Startpage: | 301 | Endpage: | 317 | Conference: | Rollen und Funktionen von Musik in der digitalen Ära 2022 | URI: | https://hdl.handle.net/20.500.12738/17655 | ISBN: | 978-3-98858-008-5 978-3-98858-007-8 |
Edition / version: | 1. Auflage | Review status: | This version was reviewed (alternative review procedure) | Institute: | Forschungs- und Transferzentrum Business Innovation Lab Fakultät Wirtschaft und Soziales Department Wirtschaft |
Type: | Chapter (Book) |
| Appears in Collections: | Publications without full text |
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