Use Cases of Artificial Intelligence in Private Theatre Management : Potential for Productivity Increases

Abstract

This thesis conducts a literature research to answer the research question of how private companies in the theatre business can benefit from introducing and implementing artificial intelligence (AI) within their organisational structure. The basics of AI development, types of AI, and the theatre industry are introduced. Basic knowledge of theatre management is presented to identify activities of companies in the business and assess potential use cases in these areas. Use cases of AI are presented for all areas of theatre management except for stage productions and all related activities that require a significant contribution of human work and have proven difficult for automation in the past due to the nature of theatre. The main findings are use cases that help companies reduce operational costs by improving overhead processes and lowering costs in the operation of theatre buildings. Moreover, some use cases, such as AI in pricing, are presented as potential for revenue increases. Overall, companies in the theatre business can benefit from increases in their productivity through the introduction of AI. However, this thesis points out challenges as some applications of AI require upfront investments, and the availability of data for AI is limited compared to other industries.