Analysis of the factors influencing the purchase of electric vehicles in Brazil

Abstract

The transport sector, and especially the increase in individual vehicle ownership, contribute significantly to air pollution. The transition to electric vehicles (EVs) is seen as a sustainable alternative to reduce emissions of polluting gases. However, in Brazil, the EV market has not yet reached a significant size. Given this scenario, this study aims to analyze the factors that influence the decision to buy EVs in Brazil, highlighting personal, psychological, economic, performance, and environmental variables and barriers. The aim is also to develop a model with guidelines that can help stakeholders. The quantitative stage of the study involved a survey of 514 respondents. The data were analyzed using statistical methods, including structural equation modeling (SEM), which allowed for a deeper investigation of the proposed hypotheses. The survey findings reveal that, in the Brazilian context, performance factors—such as autonomy, availability of recharging infrastructure, and maintenance—are the main drivers influencing EV purchase decisions. Environmental factors, including energy reuse, pollution reduction, and minimizing environmental impacts, have also gained significant importance. Economic factors are crucial, particularly concerning cost–benefit perceptions. The differences between Brazil and other regions highlight the importance of accounting for cultural and economic variations when analyzing consumer behavior towards EVs.