| Publisher URL: | http://searchenginesandsociety.net/wp-content/uploads/2026/09/SEASON2026_paper_6.pdf https://searchenginesandsociety.net/season-2026/book-of-abstracts/ |
Title: | Modeling the impact of search engine marketing on user knowledge gain | Language: | English | Authors: | Schultheiß, Sebastian  |
Other : | Search Engines and Society Network | Keywords: | Search Engine Marketing (SEM); Knowledge Acquisition; Search Engine Optimization (SEO) | Issue Date: | 2026 | Publisher: | Search Engines and Society Network | Conference: | The Search Engines and Society Network Annual Conference 2026 | URI: | https://hdl.handle.net/20.500.12738/19954 | Review status: | This version was peer reviewed (peer review) | Institute: | Fakultät Informatik und Digitale Gesellschaft Forschungsgruppe Search Studies |
Type: | Chapter/Article (Proceedings) |
| Appears in Collections: | Publications with full text |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SEASON2026_paper_6.pdf | 1.35 MB | Adobe PDF | View/Open |
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