Will AI overviews reshape media SEO strategies? : A longitudinal analysis of query segments and search traffic changes

Schambergerová, Tereza

doi:10.48441/4427.3726

Zitierlink: https://doi.org/10.48441/4427.3726

DC Element	Wert	Sprache
dc.contributor.author	Schambergerová, Tereza	-
dc.date.accessioned	2026-09-10T13:34:34Z	-
dc.date.available	2026-09-10T13:34:34Z	-
dc.date.issued	2026	-
dc.identifier.uri	https://hdl.handle.net/20.500.12738/20000	-
dc.language.iso	en	en_US
dc.publisher	Search Engines and Society Network	en_US
dc.subject	Search Engine Optimization (SEO)	en_US
dc.subject	Search Traffic	en_US
dc.subject.ddc	020: Bibliotheks- und Informationswissenschaft	en_US
dc.title	Will AI overviews reshape media SEO strategies? : A longitudinal analysis of query segments and search traffic changes	en
dc.type	inProceedings	en_US
dc.relation.conference	The Search Engines and Society Network Annual Conference 2026	en_US
dc.identifier.doi	10.48441/4427.3726	-
dc.description.version	PeerReviewed	en_US
local.contributorCorporate.editor	Search Engines and Society Network	-
openaire.rights	info:eu-repo/semantics/openAccess	en_US
tuhh.identifier.urn	urn:nbn:de:gbv:18302-reposit-244910	-
tuhh.oai.show	true	en_US
tuhh.publication.institute	Univerzita Karlova	en_US
tuhh.publisher.url	https://searchenginesandsociety.net/wp-content/uploads/2026/09/SEASON2026_paper_34.pdf	-
tuhh.publisher.url	https://searchenginesandsociety.net/season-2026/book-of-abstracts/	-
tuhh.type.opus	InProceedings (Aufsatz / Paper einer Konferenz etc.)	-
tuhh.type.rdm	true	-
dc.rights.cc	https://creativecommons.org/licenses/by/4.0/	en_US
dc.type.casrai	Conference Paper	-
dc.type.dini	contributionToPeriodical	-
dc.type.driver	contributionToPeriodical	-
dc.type.status	info:eu-repo/semantics/publishedVersion	en_US
dcterms.DCMIType	Text	-
tuhh.apc.status	false	en_US
item.cerifentitytype	Publications	-
item.languageiso639-1	en	-
item.creatorGND	Schambergerová, Tereza	-
item.fulltext	With Fulltext	-
item.openairetype	inProceedings	-
item.creatorOrcid	Schambergerová, Tereza	-
item.grantfulltext	open	-
item.openairecristype	http://purl.org/coar/resource_type/c_5794	-
Enthalten in den Sammlungen:	Publications with full text