| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Greve, G. | |
| dc.contributor.author | Klante, Oliver | |
| dc.date.accessioned | 2020-08-26T12:07:18Z | - |
| dc.date.available | 2020-08-26T12:07:18Z | - |
| dc.date.issued | 2011 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12738/2374 | - |
| dc.publisher | Berlin ; Logos-Verl. | |
| dc.relation.ispartofseries | Innovative Markenführung und -implementierung | |
| dc.title | Markenerosion : Implikationen für Markenführung und Kundenmanagement | |
| dc.type | inBook | |
| local.contributorPerson.editor | Bald, Thorsten | |
| local.contributorPerson.editor | Keuper, Frank | |
| tuhh.container.endpage | 124 | |
| tuhh.container.startpage | 105 | |
| tuhh.oai.show | true | en_US |
| tuhh.publication.institute | Department Wirtschaft | |
| tuhh.publication.institute | Fakultät Wirtschaft und Soziales | |
| tuhh.type.opus | InBuch (Kapitel / Teil einer Monographie) | - |
| dc.type.casrai | Book Chapter | - |
| dc.type.dini | bookPart | - |
| dc.type.driver | bookPart | - |
| dcterms.DCMIType | Text | - |
| item.creatorGND | Greve, G. | - |
| item.creatorGND | Klante, Oliver | - |
| item.fulltext | No Fulltext | - |
| item.creatorOrcid | Greve, G. | - |
| item.creatorOrcid | Klante, Oliver | - |
| item.grantfulltext | none | - |
| item.cerifentitytype | Publications | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_3248 | - |
| item.openairetype | inBook | - |
| crisitem.author.dept | Department Wirtschaft | - |
| crisitem.author.parentorg | Fakultät Wirtschaft und Soziales | - |
| Appears in Collections: | Publications without full text | |
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