| Title: | Ursachen und Wirkungen von Markenerosion |
| Editor: | Klante, Oliver |
| Issue Date: | 2008 |
| Publisher: | Wiesbaden ; Springer Gabler |
| Startpage: | 5 |
| Endpage: | 28 |
| URI: | http://hdl.handle.net/20.500.12738/250 |
| ISBN: | 978-3-8349-1110-0 |
| Institute: | Department Wirtschaft Fakultät Wirtschaft und Soziales |
| Type: | Chapter (Book) |
| Appears in Collections: | Publications without full text |
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