| Title: | Ursachen und Wirkungen von Markenerosion | Editor: | Klante, Oliver | Issue Date: | 2008 | Publisher: | Wiesbaden ; Springer Gabler | Startpage: | 5 | Endpage: | 28 | URI: | http://hdl.handle.net/20.500.12738/250 | ISBN: | 978-3-8349-1110-0 | Institute: | Department Wirtschaft Fakultät Wirtschaft und Soziales |
Type: | Chapter (Book) |
| Appears in Collections: | Publications without full text |
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