Title: The future of trade shows : insights from a scenario analysis
Authors: Kirchgeorg, M. 
Jung, K. 
Klante, Oliver 
Issue Date: 2010
Journal or Series Name: The journal of business & industrial marketing 
Volume: 25
Issue: 4
Startpage: 301
Endpage: 312
URI: http://hdl.handle.net/20.500.12738/2628
Institute: Department Wirtschaft 
Fakultät Wirtschaft und Soziales 
Type: Article
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