Analysis of positioning strategies for private label brands using the example of private label hair care brands distributed by drugstore chains

Lumbeck, Nicole

DC Field	Value	Language
dc.contributor.advisor	Corves, Annette	-
dc.contributor.author	Lumbeck, Nicole	-
dc.date.accessioned	2020-09-29T15:48:36Z	-
dc.date.available	2020-09-29T15:48:36Z	-
dc.date.created	2014	-
dc.date.issued	2020-08-10	-
dc.identifier.uri	http://hdl.handle.net/20.500.12738/9384	-
dc.description.abstract	Private Label Brands (PLBs) are a phenomenon in the retailing industry that mostly affects the fast moving consumer goods (FMCG), which refers to goods that are daily consumed by the average consumer, with frequent purchase cycles and have a high perceived parity.	en
dc.language.iso	de	en_US
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	-
dc.subject.ddc	330: Wirtschaft	en_US
dc.title	Analysis of positioning strategies for private label brands using the example of private label hair care brands distributed by drugstore chains	de
dc.type	Thesis	en_US
openaire.rights	info:eu-repo/semantics/openAccess	en_US
thesis.grantor.department	Department Wirtschaft	en_US
thesis.grantor.department	Fakultät Wirtschaft und Soziales	en_US
thesis.grantor.place	Hamburg
thesis.grantor.universityOrInstitution	Hochschule für Angewandte Wissenschaften Hamburg	en_US
tuhh.contributor.referee	Vucinic, Slobodan	-
tuhh.gvk.ppn	833259601
tuhh.identifier.urn	urn:nbn:de:gbv:18302-reposit-93869	-
tuhh.note.extern	publ-mit-pod
tuhh.note.intern	1
tuhh.oai.show	true	en_US
tuhh.opus.id	5453
tuhh.publication.institute	Department Wirtschaft	en_US
tuhh.publication.institute	Fakultät Wirtschaft und Soziales	en_US
tuhh.type.opus	Bachelor Thesis	-
dc.subject.gnd	Marke
dc.type.casrai	Supervised Student Publication	-
dc.type.dini	bachelorThesis	-
dc.type.driver	bachelorThesis	-
dc.type.status	info:eu-repo/semantics/publishedVersion	en_US
dc.type.thesis	bachelorThesis	en_US
dcterms.DCMIType	Text	-
tuhh.dnb.status	domain	-
item.creatorGND	Lumbeck, Nicole	-
item.fulltext	With Fulltext	-
item.creatorOrcid	Lumbeck, Nicole	-
item.grantfulltext	open	-
item.cerifentitytype	Publications	-
item.advisorGND	Corves, Annette	-
item.languageiso639-1	de	-
item.openairecristype	http://purl.org/coar/resource_type/c_46ec	-
item.openairetype	Thesis	-
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