| Publisher DOI: | 10.1007/978-3-658-29995-8 | Title: | Data-driven Marketing : Insights aus Wissenschaft und Praxis | Language: | German | Editor: | Boßow-Thies, Silvia Hofmann-Stölting, Christina Jochims, Heike |
Keywords: | Marketing; Datenmanagement; Informationsmanagement | Issue Date: | 2020 | Publisher: | Springer | URI: | http://hdl.handle.net/20.500.12738/14895 | ISBN: | 978-3-658-29995-8 978-3-658-29994-1 |
Review status: | This version was reviewed (alternative review procedure) | Institute: | Department Wirtschaft Fakultät Wirtschaft und Soziales |
Type: | Book |
| Appears in Collections: | Publications without full text |
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