| Publisher DOI: | 10.15459/95451.68 | Title: | Optimising content-based online market-ing strategies through generative AI : insights, algorithms, and future perspectives | Language: | English | Authors: | Deriabina, Oksana Hofmann-Stölting, Christina Tuschl, Stefan |
Editor: | Arica, Mahmut Wolf, Annett |
Keywords: | Artificial Intelligence; Big Data; Chatbot; ChatGPT; Content Marketing; Deep Learning; Generative AI; Large Language Models; Online Marketing | Issue Date: | 2024 | Publisher: | Arbeitsgemeinschaft für Marketing (AfM) | Journal or Series Name: | PraxisWissen : German journal of marketing | Issue: | 1 | Startpage: | 85 | Endpage: | 102 | URI: | https://hdl.handle.net/20.500.12738/16045 | ISSN: | 2509-3029 | Review status: | This version was peer reviewed (peer review) | Institute: | Department Wirtschaft Fakultät Wirtschaft und Soziales |
Type: | Article |
| Appears in Collections: | Publications without full text |
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