Optimising content-based online market-ing strategies through generative AI : insights, algorithms, and future perspectives

Deriabina, Oksana; Hofmann-Stölting, Christina; Tuschl, Stefan

doi:10.15459/95451.68

Publisher DOI:	10.15459/95451.68
Title:	Optimising content-based online market-ing strategies through generative AI : insights, algorithms, and future perspectives
Language:	English
Authors:	Deriabina, Oksana Hofmann-Stölting, Christina Tuschl, Stefan
Editor:	Arica, Mahmut Wolf, Annett
Keywords:	Artificial Intelligence; Big Data; Chatbot; ChatGPT; Content Marketing; Deep Learning; Generative AI; Large Language Models; Online Marketing
Issue Date:	2024
Publisher:	Arbeitsgemeinschaft für Marketing (AfM)
Journal or Series Name:	PraxisWissen : German journal of marketing
Issue:	1
Startpage:	85
Endpage:	102
URI:	https://hdl.handle.net/20.500.12738/16045
ISSN:	2509-3029
Review status:	This version was peer reviewed (peer review)
Institute:	Department Wirtschaft Fakultät Wirtschaft und Soziales
Type:	Article
Appears in Collections:	Publications without full text