| Title: | Markenerosion : Implikationen für Markenführung und Kundenmanagement | Authors: | Greve, G. Klante, Oliver |
Editor: | Bald, Thorsten Keuper, Frank |
Issue Date: | 2011 | Publisher: | Berlin ; Logos-Verl. | Startpage: | 105 | Endpage: | 124 | URI: | http://hdl.handle.net/20.500.12738/2374 | Institute: | Department Wirtschaft Fakultät Wirtschaft und Soziales |
Type: | Chapter (Book) |
| Appears in Collections: | Publications without full text |
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